How a Seasoned Executive Launched a High-Value Practice and Landed His First Client in Under 60 Days
Seasoned Executive to First Client in Under 60 Days
Brian Holmes is a seasoned executive and former Associate Professor at the Royal Roads University School of Entrepreneurial Management. With decades of experience in management consulting and building successful companies, he possessed world-class expertise in leadership and organizational dynamics.
01
The Challenge
Like many senior leaders, Brian's expertise was deep but unfocused.
He knew he could provide immense value, but he lacked a clear, marketable offer and a differentiated position in a crowded market. He was starting from zero with no brand, no website, and no clear go-to-market plan, facing the classic Expert's Dilemma of being unable to package his own genius.
02
The Nicheology Solution
We took Brian through our 4-phase methodology.
First, we deconstructed his entire career—from his time as an Associate Professor to his experience in building companies—to uncover his Niche of One. This became the foundation for his new brand, Legendary Leaders, focused on helping enterprise leaders reignite team performance.
We then architected his premium offer and built a clear, actionable go-to-market plan.
03
The Results
Within weeks, Brian had a complete brand identity, a professional website, a powerful lead magnet, and a clear content strategy. Most importantly, by executing the simple go-to-market plan and client acquisition system we built, he landed his first high-ticket corporate client just 52 days after starting the program.
Having gone to a top-tier grad school and taught at a respected business school, I can say that Nicheology was one of the best investments I've ever made.
The program gave me laser-focused clarity, helping me pinpoint the exact niche where I had the authority to win. Cait provided the entire strategic framework (from core messaging to a go-to-market plan) that allowed me to launch with confidence and land my first high-ticket client in less than 60 days.
Brian Holmes
Founder, Legendary Leaders